EP059 | Where Helpful Becomes Too Helpful

All week we've been talking about being helpful.

The value bomb that opens the door. The 9-line DM that diagnoses the problem. The Loom that builds trust.

But there's a line.

Cross it, and you're not being helpful anymore. You're being a free consultant. You're giving away the thing they should pay for. You're training people to extract value without ever buying.

Today I want to show you exactly where that line is—so you can have quality conversations that actually convert.