Storytelling, Scale, & the Reality of Influence

In this episode of 87:60, BJ Kito sits down with Vincent Errichetti, founder of Taste of Massachusetts and Taste of New England, to explore what travel and tourism content actually does when it’s done right: drive foot traffic, shape demand, and fuel local economies. From building a creator-owned brand after getting laid off, to realizing that storytelling consistently outperforms aesthetics and virality, Vincent breaks down why trust, consistency, and distribution matter more than hype. The ...