Why “AI Strategy” Doesn’t Exist: Dr. Rebecca Homkes on Value Creation and Growth // REPOST

🚀 AI is everywhere, but most organizations are still stuck in “pockets of productivity” that never turn into real business impact. In this episode, Dr. Rebecca Homkes explains how leaders can move from GenAI dabbling to deliberate adoption that drives real value creation.

You will learn why “AI strategy” is the wrong framing, how to think about AI as part of growth strategy, and how to build the conditions for organization wide transformation. We cover the adoption curve problem, why ROI is often capped at team level, and the four planks leaders must run in parallel: platform, governance, capability building, and performance transformation.

Key highlights and keywords

✅ AI growth strategy and value creation

✅ deliberate AI adoption vs dabbling

✅ responsible AI governance that enables action

✅ capability building for leaders and teams

✅ Survive Reset Thrive framework for uncertain times

✅ learning velocity as the differentiator of high performers

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