Episode 9: Growing your firm in 2026

Proudly brought to you by Ignition who we both love and use in our businesses to automate proposals and streamline invoicing.

In a rapidly changing industry, your growth strategy can't just be "do good work and hope for referrals". This episode explores how to build a multi-pronged marketing strategy for 2026 and beyond..

Natalie discusses her shift from 100% online visibility to a mix of social media and local networking, while Sarah shares her "North Star" of building an AI-native firm. They cover the hidden costs of referrals that aren't the right fit, the dangers of buying growth through messy firm acquisitions, and the power of simple consistency over perfection..

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🔗 Episode links:

Nat's iconic Tiktok bathtub video

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