How to Build a B2B Affiliate Program from Scratch

Dustin Howes hosts a panel with Nancy Harnett (Instantly.ai, ex-HubSpot), Victor Moen (Affilial.com), and Ed Ceballos (EverFlow) on scaling B2B SaaS affiliate programs. Nancy emphasizes auditing existing partners and analyzing funnel data before expanding recruitment. Victor shares strategies for removing low-quality affiliates, reactivating dormant partners, and scaling targeted outreach. Ed highlights building referral programs around loyal customers, using meaningful rewards, and tracking ...