
← Affiliate Nerd Out2 Sept · 15 min
From Affiliate Manager to CMO: How She got $4 million a month and Helped Build a $500M Company
From Affiliate Manager to CMO: How She got $4 million a month and Helped Build a $500M Company
"Here's $4 million a month. Go figure out what you wanna do with it." That's the only brief Colleen Butterfield got. No roadmap. No strategy doc. Just a number and a deadline. She went from affiliate coordinator to CMO with no MBA and no traditional path. Built a solar company that sold to ADT for half a billion dollars along the way. In this episode, we got into: 1. What it actually takes to go from affiliate manager to CMO 2. Why being good at your job is not a good enough reas...