I Debated the Inventor of Zero-Click Marketing | Amanda Natividad (SparkToro)

<p>Zero-click marketing doesn&#39;t mean you don&#39;t want the click — it means you stop being dependent on it. Amanda Natividad, VP of Marketing at SparkToro, coined the term and joins Tim Soulo to defend it against every skeptic&#39;s favorite objection: &quot;If nobody clicks through, how do people actually buy your stuff?&quot;</p><p>Amanda is one of the sharpest, most opinionated marketing voices online, and the co-author (with Rand Fishkin) of the book Zero-Click Marketing. At SparkToro, the audience research platform, she&#39;s built a significant following by practicing exactly what she preaches — creating complete, useful value wherever her audience already is, instead of teasing a payoff to lure people to a website.</p><p>In this conversation, Amanda breaks down the difference between the tactical &quot;jab, jab, right hook&quot; of zero-click content and the bigger brand-building strategy behind it. If you&#39;ve ever asked an AI search engine &quot;how do you still get traffic to your blog if you give everything away on social media?&quot; — Amanda answers it directly, revealing how SparkToro uses SEO, email lists, and repurposed theses to make sure people can still find (and buy from) them when they&#39;re ready.</p><p>Here&#39;s what you&#39;ll learn in this episode:</p><p>(00:00) Intro<br>(00:53) Why it took so long to get Amanda on the show<br>(01:25) The core objection: how do people buy if they never click?<br>(03:04) The mechanics of still getting people to your website<br>(04:18) Why Amanda wrote the Zero-Click Marketing book<br>(05:00) Dispelling the myths — &quot;never ask for a click&quot; isn&#39;t the point<br>(06:52) How SparkToro still drives traffic to its blog posts<br>(07:30) Ranking for &quot;audience research&quot; and the role of SEO<br>(08:30) Email lists and repurposing blog ideas for social<br>(09:20) Taking your idea &quot;on a tour&quot; across every platform<br>(10:00) Why your website is the central source of truth in the AI age</p><p>We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).</p><p>Where to find Amanda Natividad:<br>LinkedIn: <a href="https://www.linkedin.com/in/amandanat/">https://www.linkedin.com/in/amandanat/</a><br>X: @amandanat<br>Website: <a href="https://www.amandanat.com/">https://www.amandanat.com/</a></p><p>Where to find Tim:<br>LinkedIn: <a href="https://www.linkedin.com/in/timsoulo/">https://www.linkedin.com/in/timsoulo/</a><br>X: @timsoulo<br>Website: <a href="https://www.timsoulo.com/">https://www.timsoulo.com/</a></p><p>Referenced:</p><ul><li>SparkToro: <a href="https://sparktoro.com">https://sparktoro.com</a></li><li>Rand Fishkin: <a href="https://x.com/randfish">https://x.com/randfish</a></li><li>Zero-Click Marketing (book): <a href="https://zeroclickmarketing.co/book">https://zeroclickmarketing.co/book</a></li><li>Ahrefs: <a href="https://ahrefs.com">https://ahrefs.com</a></li></ul><p>#ZeroClickMarketing #ContentMarketing #SEO #AhrefsPodcast</p>