The Trust Recession: Marketing When Everything Can Be Faked

<p>The impact of AI on trust in marketing is explored, highlighting the shift in consumer behavior and the need for marketers to adapt to the changing landscape. Strategies for building trust in the age of AI are discussed, emphasizing the importance of authenticity and depth in content.</p><p></p><p>Takeaways</p><ul><li>AI is changing the way people perceive brands, trust, and influencers</li><li>Building trust in the age of AI requires authenticity, depth, and proof</li><li>Websites need to be designed for both human and AI users, with a focus on depth and authenticity</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Shifting Landscape of Trust</li><li>03:13 The Erosion of Trust in Marketing</li><li>08:54 Strategies for Building Trust in the Age of AI</li><li>17:14 Designing Websites for Human and AI Users</li></ul>