AI for Interior Design: Inside the Workflows That Actually Work

Most design firms are experimenting with AI. Very few know how to make it work.

In this episode, Aya Shlachter sits down with Stephanie Lindsay and Jessica Nelson, co-founders of Etch Design Group and AI for Interiors, to explore how design firms can stop treating AI as a side experiment and start using it as a core business strategy.

Stephanie and Jessica share how they went from testing AI tools to building real workflows — and eventually a platform that helps designers understand where AI actually fits in practice. From client intake and documentation to budgeting, scheduling, and quality control, they break down exactly how AI is helping firms do more with less.

What You'll Learn:

How AI is filling talent gaps and freeing teams to focus on higher-value work

Why custom GPTs are transforming everyday firm processes

How strong prompting leads to better, more reliable AI outputs

Why a flexible multi-tool approach outperforms any single platform

How AI handles the repetitive 80% — so your team can own the other 20%

Timestamps:

00:00 – Episode Snippet

01:17 – Introducing the guests, Stephanie Lindsey and Jessica Nelson