#21 Oren Greenberg - How AI Is Affecting B2B Marketing Strategy & Team Structure

Oren Greenberg is a GTM AI Advisor helping tech companies stay up to date with AI and continue to grow.

AI is changing how companies are structured, built and staffed. This was what Oren came on to chat about, specifically through the lens of GTM and marketing. Oren's been at the forefront of AI since 2020, years before ChatGPT went fully mainstream, so has a unique insight into how this all started and where it's going.

Expect to learn:

The meaning behind 'Revenue used to scale with headcount. Now it scales with systems.’How to keep up with the speed at which AI tools are movingHow the traditional B2B marketing playbook has changed with AI tools and what you can do to keep upWhy staffing is changing so much and how you can ensure you're staying ahead The imporatance of continuous coaching and upskilling for your team

And much, much more.

Follow Oren on Linkedin here - https://www.linkedin.com/in/orengreenberg/

Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com