#18 Paul Sullivan - How To Use Less AI GTM Tools & Achieve More

Paul Sullivan is the founder of ariseGTM, author of G0-To-Market Uncovered and Strategist across the entire GTM cycle.

Joining us to talk all things AI tools, how they're being overused in GTM teams, where the line sits between AI and human knowledge and what a proper AI enabled GTM ecosystem should look like.

Expect to learn:

Why less is more when it comes to an AI tool stackVibe coding and when it's useful vs when it's a waste of timeHow buyer behaviour is changing with so many AI tools available to them as wellWhat to build vs what to buy How AI SEO is changing the game and ways to optimise for it

And much more.

Follow Paul on Linkedin here - https://www.linkedin.com/in/paulsullivan6/

Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com