Why Forecasting Fails — And How AI Fixes It

In this episode, Jake is joined by revenue leader Chris Casula for a highly tactical conversation on how AI is transforming pipeline management, forecasting accuracy, and GTM productivity. Chris shares hard-won insights from managing enterprise and transactional sales teams, and breaks down why forecasting has historically been the “bane of sales” — and why it’s not the reps’ fault. You’ll also hear real examples of how AI surfaces buying signals, identifies bottlenecks in the sales process, ...