Why Every CRO Must Learn AI Or Get Left Behind

What happens when a seasoned CRO decides to stop “exploring” AI and actually master it? We sit down with Colin Van Excel to chart the path from a single prompt that wrote a price increase letter to a full, AI-first sales operating system. The story is practical, candid, and packed with takeaways you can use today, whether you lead a revenue org or carry a quota. We start with the real barriers holding teams back: fuzzy sales processes, inconsistent stage criteria, and sellers buried in admin...