Why AI’s Real Power Lives in Pre-Sales and Not Prospecting

Most AI in sales content is stuck at the top of funnel: prompts, prospecting, and research. This episode is different. Jake Dunlap sits down with David Maloof, Founder and Managing Partner of Pre-Sales Advisory Group and longtime pre-sales leader across high-growth SaaS and enterprise orgs, to unpack a truth most teams miss: AI’s real power shows up in pre-sales, where discovery, storytelling, and demos decide whether you win or lose. David breaks down how the best SEs and revenue teams are u...