EP 302 - Fractional CMOs: What Marketing Leadership Really Looks Like

<p>Jess Shirra shares friendly, down‑to‑earth insights on what it really means to be a Fractional CMO and how customer‑first marketing can boost your business.</p><p></p><p>Catch up with the full class and grab your FREE ticket for Summer School: <a rel="noopener noreferrer nofollow" href="https://amschool.click/summerschool" target="_blank">https://amschool.click/summerschool</a></p><p></p><p><b>ABOUT YOUR TEACHER</b></p><p><b>Jess Shirra is a Fractional CMO, and the founder of Fractional CMO School. Her days are spent supporting her 7-figure clients, helping them grow their membership + course businesses. Additionally she mentors other marketers to launch and grow their own Fractional CMO business. With more than 15 years in the field, she's led marketing for both high-growth startups, well-known global names like Lululemon, Pottery Barn, Jenna Kutcher, Strava, and Deloitte to name a few. Jess' philosophy is rooted in customer-first marketing, which she believes makes marketing and sales effortless and cultivates fiercely loyal brand advocates. She upholds that the key to true excellence is focusing on doing fewer things, but executing them exceptionally well.</b></p><p></p><p><b>Links: </b><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jessicashirra/" target="_blank"><b>LinkedIn</b></a><b> | </b><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/marketing.by.jess" target="_blank"><b>Instagram</b></a><b> | </b><a rel="noopener noreferrer nofollow" href="https://www.thecmooffice.com/fcmo-guide" target="_blank"><b>Website</b></a></p><p></p><p><b>BECOME A SMARTER MARKETER 👇</b></p><p>Get weekly lessons in your inbox for £0: <a rel="noopener noreferrer nofollow" href="https://amschool.click/newsletter" target="_blank"><b>Signup for the newsletter</b></a></p><p></p><p><b>CONNECT WITH AMS 🤝</b></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/library" target="_blank"><b>Our course library</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/certification" target="_blank"><b>Our certification</b></a></p><p></p><p><b>OUR SPONSORS 🪩</b></p><p>From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: <a rel="noopener noreferrer nofollow" href="https://pxl.to/billo-ams-bf" target="_blank"><b>click here</b></a></p><p></p><p>Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: <a rel="noopener noreferrer nofollow" href="https://pxllnk.co/ams-surveymonkey" target="_blank"><b>find out more</b></a></p><p></p><p><a rel="noopener noreferrer nofollow" href="https://pxl.to/AMS-podcastsponsors" target="_blank"><b>View all sponsors and offers</b></a></p><p></p><p><b>SUPPORT 🫶</b></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/applepodcast" target="_blank"><b>Leave a review on Apple Podcasts</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/spotify" target="_blank"><b>Leave a rating on Spotify</b></a></p>