EP 310 - Ad Disclosure Isn't What Tanks a Campaign

<p>Join us in person for the Business of Marketing — 100+ fellow marketing professionals, November 13th in London. Get your ticket here: <a rel="noopener noreferrer nofollow" href="https://amschool.click/business" target="_blank">click</a></p><p></p><p>Fab and Becca get into why ad disclosure isn't actually what tanks a sponsored campaign's performance (spoiler: it's thin content and short watch time doing the damage), how to brief creators without over-scripting them, and close things out with New Bedford Whaling Museum's brilliantly petty "worst aquarium ever" merch stunt.</p><p></p><p>ABOUT YOUR TEACHER</p><p>Becca Holloway is an award-winning social media consultant with twelve years of experience in paid social, specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media newsletter called The Social Line.</p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/beccasocialstudio" target="_blank">click</a><br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/beccasocial" target="_blank">click</a></p><p></p><p></p><p>BECOME A SMARTER MARKETER 👇<br />Get weekly lessons in your inbox for £0: <a rel="noopener noreferrer nofollow" href="https://amschool.click/newsletter" target="_blank">Signup for the newsletter</a></p><p>CONNECT WITH AMS 🤝<br /><a rel="noopener noreferrer nofollow" href="https://amschool.click/library" target="_blank">Our course library</a><br /><a rel="noopener noreferrer nofollow" href="https://amschool.click/certification" target="_blank">Our certification</a></p><p></p><p>OUR SPONSORS 🪩<br />Collect and showcase testimonials effortlessly with <a rel="noopener noreferrer nofollow" href="https://www.senja.io/?via=fab55" target="_blank">Senja</a></p><p>Stay ahead on everything social media with Annie-Mai's newsletter <a rel="noopener noreferrer nofollow" href="https://amschool.click/girlpowermarketing" target="_blank">The Social Tea</a> by Girl Power Marketing</p><p>Grab 3 months of Canva Pro free with code ALTMARKETING3: <a rel="noopener noreferrer nofollow" href="https://www.canva.com/redeem" target="_blank">click here</a></p><p><a rel="noopener noreferrer nofollow" href="https://pxl.to/AMS-podcastsponsors" target="_blank">View all sponsors and offers</a></p><p><br />SUPPORT 🫶<br /><a rel="noopener noreferrer nofollow" href="https://amschool.click/applepodcast" target="_blank">Leave a review on Apple Podcasts</a><br /><a rel="noopener noreferrer nofollow" href="https://amschool.click/spotify" target="_blank">Leave a rating on Spotify</a></p>