"Nobody BELIEVED in us..." | Apa Cerita? Joey Tan & Winson Chong | Episode 80

<p>From kindergarten classmates, to life partners, and ultimately the founders of Malaysia&#39;s leading direct-to-consumer mattress brand.In this episode of Apa Cerita?, we sit down with Joey Tan and Winson Chong, co-founders of Joey Mattress, to uncover the real story behind the brand that changed the way Malaysians buy mattresses.Before serving more than 85,000 customers.Before becoming one of Malaysia&#39;s most trusted online mattress brands.There were two childhood friends who grew up together, fell in love, and took a leap of faith to build a company in an industry they knew almost nothing about.In this episode, Joey and Winson share:• How a friendship that began in kindergarten eventually turned into marriage and a business partnership• Their first entrepreneurial journey selling bracelets while studying in different countries• Why Joey chose to build her own brand despite growing up in a family deeply rooted in the mattress industry• The real story behind Joey Mattress, inspired by a search for the right mattress after a slipped disc injury• How they launched an entire company in just 90 days with no manufacturing experience• Why they introduced a 99-Night Trial despite being told it would destroy their businessApa Cerita? also explores how Joey Mattress grew into one of Malaysia&#39;s leading Direct-to-Consumer (DTC) brands:• The journey from a startup to serving more than 85,000 customers• Bold marketing strategies that challenged a traditional industry• The story behind their collaboration with Khairy Jamaluddin that caught everyone&#39;s attention• The challenges of disrupting an industry that had barely changed for decadesAnd perhaps most importantly:• How they balance being husband and wife while running the same company• Navigating disagreements, leadership, and difficult decisions together• What it truly takes to build a successful business with the person closest to youThis is more than a story about mattresses.It&#39;s a story about trust, entrepreneurship, and having the courage to challenge an entire industry with a completely different way of thinking.If you&#39;re an entrepreneur, a founder, or building something meaningful with your partner or best friend, this episode is for you.⏱️ TIMESTAMPS00:00 Intro03:42 Humanising the Guest35:31 The Joey Mattress Lore54:06 The Rise of Joey Mattress1:14:37 Hard &amp; Interesting Question1:29:57 Outro🎧 Don&#39;t forget to subscribe and turn on notifications — new episodes drop every Wednesday at 6PM. #NakUbahMember📩 For collaboration inquiries:+6012 999 9011#ApaCeritaPodcast #JoeyMattress #Entrepreneurship #Startup #Business #Malaysia #NakUbahMember———————————————————————————————————————————Edited and Produced by Lofty Media and StudiosLofty Media and Studios / loftymediaandstudios Other platforms: instagram, @apaceritatv / apaceritatv tiktok, @apaceritamy / apaceritamy instagram, asyrafkhalid / asyrafkhalid tiktok, @tunasyrafkhalid / tunasyrafkhalid instagram, @ishraqkamarudin / ishraqkamarudin tiktok, @ishraqkamarudin / ishraqkamarudin twitter, @ishraqkamarudin / ishraqkamarudin</p>