Purpose-Driven Marketing with Edward Farley

Can AI build a brand — or just accelerate a broken one faster? Jonathan Green sits down with brand strategist Edward Farley (Newport LLC) on purpose-driven brand strategy in the age of AI: why your brand is far more than a logo, why AI is like NOS (it speeds you up in whatever direction you're already going — including off a cliff), and how to keep the human soul in your marketing while AI scales the rest.

Key Takeaways:

• AI accelerates everything — including weak branding. Fix the strategy...