272. The Profit Problem

What happens when your business starts treating profit as the goal instead of the indicator?

In episode 272 of At The Table, Pat and Cody challenge one of the most common assumptions in business: that maximizing profit should be the goal. They argue that profit is essential, but when leaders treat it as a company's purpose, they risk harming customers, employees, products, and culture. Leaders are invited to decide what is enough, invest in what matters, and build organizations that create value beyond the bottom line.

Topics explored in this episode:

(00:00) The Assumption Behind Profit

Pat introduces the problem with assuming that maximizing profit is the goal of business.

Cody points out how natural that assumption feels, even for people who have never studied business formally.

(03:00) Winning Without Running Up the Score

Pat compares business to football, explaining that the goal is to win, not to score as many points as possible.

Cody expands the analogy by explaining why eliminating competition can hurt innovation, customers, and the overall game.

(07:27) Value Beyond the Spreadsheet

Cody distinguishes between maximizing profit and creating value for customers, employees, and the broader organization.

Pat explains why some business decisions, like giving away bread at a restaurant, may create long-term value even if they do not show up neatly on a spreadsheet.