The List-Size Lie: What Advertisers Really Pay For in Newsletters

Most newsletter operators are pricing their inventory wrong — and most advertisers are buying it wrong. In this episode, Jeff Eisenberg, co-founder of Media Intercept, breaks down how newsletter monetization actually works: why list size and open rate are vanity metrics, the real trade-offs between CPM, CPC, and CPA, and why treating newsletters as a pure bottom-of-funnel performance channel sets everyone up to be disappointed. Jeff and Chris met at a newsletter conference where — surprisi...