The ESP That Deleted Its Own Honest Open Rates w/ Travis Hazlewood

Every email platform can identify machine-generated opens. Almost none of them show you. Travis Hazlewood is Head of Email Deliverability at Ortto, now a Canva company. He's in his eighth year in deliverability, running global platform delivery audits, blocklist remediation, and sender reputation repair for high-volume senders. He sees the data your dashboard doesn't show you. He told me a story I hadn't heard before: Ortto built filtering to strip machine opens out of reporting, ...