92 - Is getting an MBA worth it in 2025?

Is an MBA still worth it for marketers in 2025, or should you learn by shipping work in public?

Schools still broaden your network and expose you to many disciplines. The catch is that the tactical skills age fast, and AI is eating a lot of the output that used to signal competence. On the job, you can publish, get feedback, and adjust in real time.

In this episode of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse compare a traditional MBA path with “ship-every-day” alternatives like the altMBA, and what that means now that AI is everywhere. They share where formal study helps, where it falls short, and how to build your own playbook with T2D3.

You’ll hear a practical way to decide: school, work, or both. And how to stack real skills that compound for years, not months. The format follows our podcast intro template to keep things crisp and useful.

Critical topics in this episode

Why AI changes what “communication” meansWhere MBAs help, and where they don’tHow to learn by shipping, every dayHow to run real primary researchInvestor and hiring views on MBAs nowA T2D3 path to specialize with focusBy the end, you’ll know when to pick school, when to learn on the job, and how to design a focused, personal “mini-MBA” that actually moves your career forward.

Resources shared in this episode:

Top 7 quick SaaS marketing certification coursesTop strategic B2B SaaS marketing certification courses for executivesThe New Divide: Syntropy Creators vs. Entropy Processors T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKS

Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.

Meet our Marketing Snacks Podcast Hosts:

Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of Kalungi

As a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft’s Office platform.