Ep 115 - DIY AEO

Last episode, we told you to go ask AI about your bank. If you did, you probably didn't

love what you found. We gave you some actionable next steps, but we go much further

into the "Now what?" this week.

Most of the mass market AEO advice out there is written for e-commerce companies

and big local service businesses that live and die on web traffic. Community banks don't

operate that way. AI visibility is still important, but there are some things you should do

differently when your goal is trust-building and engagement, versus maximum web

traffic. Dan and Chris break it down into four concrete steps you can do on your own,

starting this week, with no budget and no developer.

In this episode:

• Four steps to improve your AI visibility, that you can do now

• Why your local competitors and digital competitors are not the same