S2 E80 - From Spray Foam to Seven Figures: What It Takes to Scale

<p>In this episode of Beers with Contractors, host Will and Terry welcome Cory Boehs of Kool Foam and discuss his path from framing and starting Kool Foam in 2007 to building a higher-integrity spray foam business with his wife Suzanne (now 51% owner). Cory explains how the industry shifted from customer education to commoditization, with poor installs driven by low training and lack of understanding that foam is “manufactured” on site and must be on-ratio and to depth. They cover verification tools and tech like Accurate Dynamics equipment, reporting, density tests, and blower door testing, plus barndominium pitfalls like thermal bridging and sweating purlins, and debunk the myth that metal can’t be replaced later. Cory shares Kool Foam’s cost/payback, comfort benefits, and his creation of Brave Build to help contractor-owners overcome bottlenecks, define success beyond money, and build an authentic peer community.</p><p><br /></p><p>00:00 Introduction</p><p>00:46 Meet Cory Boehs</p><p>01:47 Kool Foam Origin Story</p><p>04:29 Spray Foam Industry Shifts</p><p>06:03 Quality Installs Matter</p><p>10:44 Commoditization Debate</p><p>13:39 Verification Tech Tools</p><p>17:39 Barndominium Foam Pitfalls</p><p>22:13 Cost Payoff Comfort</p><p>28:27 Toward Brave Built</p><p>30:07 Satchel Banter and Turning Point</p><p>31:00 Backstory and Business Bottleneck</p><p>35:17 Brave Build Vision of Success</p><p>39:57 What Brave Build Is</p><p>44:02 First Mastermind and Momentum</p><p>47:31 Events and Expanding Beyond Foam</p><p>50:52 Handing Over Control to Suzanne</p><p>53:58 Authenticity and Community Impact</p><p>55:35 Wrap Up and Safety Disclaimer</p><p><br /></p><p>Contact Cory Boehs at: </p><p>Website: https://koolfoamllc.com/ </p><p>Email: cory@koolfoamllc.com </p><p>Facebook (Cory Boehs): https://www.facebook.com/cory.boehs/ </p><p>Facebook (Kool Foam): https://www.facebook.com/koolfoaminc </p><p>Instagram: https://www.instagram.com/koolfoam </p><p><br /></p><p>Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/</p><p><br /></p><p>Foundation Rescue Supply Link:</p><p>https://www.foundationrescuesupply.com/</p><p><br /></p><p>Contractors Kick Ass!</p><p>Podcast Store Link:</p><p>https://williamwalkerblake.com/store-1</p><p><br /></p><p>The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours</p>