Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Inside Influence Part 1: How Cialdini’s Principles of Reciprocity and Likability Drive Consumer Action

Inside Influence Part 1: How Cialdini’s Principles of Reciprocity and Likability Drive Consumer Action13 Jul51 min
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This week, MichaelAaron and Richard kick off their miniseries “Inside Influence” on Robert Cialdini’s classic book Influence. They unpack the principles of reciprocity and liking, exploring how gifts increase spending, why similarity builds trust, and how brands can ethically shape persuasion and behavior.