← Behavioral Science For Brands: Leveraging behavioral science in brand marketing.19 Aug · 55 min
Interview: Rami Dudin, head of strategy at Courage, on why the most obvious message beats the most novel one
Interview: Rami Dudin, head of strategy at Courage, on why the most obvious message beats the most novel one
Courage strategist Rami Dudin joins MichaelAaron and Richard to discuss why distinctive often beats different, using SickKids' $1.3 billion fundraising turnaround, CIBC's no-fee campaign, and neobank scarcity tactics like Monzo's golden ticket to show why owning one idea can perform better than chasing novelty.
podlinkr.com/en/behavioral-science-for-brands-leveraging-behavio/840502869144541
For a poster or slide.