Ep #16 - Swoogo // Event Marketing Year Round

<p>What if the most valuable content you create all year comes from your biggest event — and you're only using it once? In this episode, Andi Robinson talks with Caroline Kite, Marketing Manager at Swoogo, about a content marketing campaign designed to help event and field marketing teams get more out of their flagship corporate event. Caroline breaks down how they built an anchor guide, ran a virtual roundtable with Purple Cork, extended the campaign across multiple channels, and kept it running for months. They also discuss the challenge of internal alignment and why long-game, always-on campaigns often outperform short-term tactics. Tune in, subscribe, and leave a review if you found this helpful.</p><p></p><p>For more about Swoogo, visit <a rel="noopener noreferrer nofollow" href="https://swoogo.events/" target="_blank">https://swoogo.events/</a><br /><br />For more about Hijinx Marketing, visit <a rel="noopener noreferrer nofollow" href="https://hijinxmarketing.com/" target="_blank">https://hijinxmarketing.com/</a></p>