Has RUNFLATION redefined what it means to be tough?

<p>What happens when pain, sacrifice, and suffering become so common that they stop feeling extraordinary?</p><p><br></p><p>In this episode, Tim and Ollie explore the idea of RUNFLATION - the phenomenon where the running community continually raises the standard of what&#39;s considered impressive, causing achievements that would once seem extraordinary to feel completely normal.</p><p><br></p><p>From 4am wake-ups and marathon training blocks to ultramarathons, injury management, and years of relentless consistency, we discuss how endurance athletes gradually normalise experiences that most people would consider incredibly difficult.</p><p><br></p><p>But as the bar keeps rising, an important question emerges:</p><p><br></p><p>Have runners become so mentally tough that they&#39;ve lost the ability to recognise their own toughness?</p><p><br></p><p>We unpack how pain tolerance, resilience, discipline, and discomfort become part of everyday life for endurance athletes - and why constantly comparing ourselves to bigger goals, faster athletes, and longer races can make us forget just how far we&#39;ve come.</p><p><br></p><p>They discuss:</p><p>◼️ How athletes normalise pain, discomfort, and suffering.</p><p>◼️ Why a 10km run can start to feel &quot;easy&quot;.</p><p>◼️ The hidden downside of constantly raising the bar.</p><p>◼️ When mental toughness becomes so normal you stop noticing it.</p><p>◼️ The difference between resilience and obsession.</p><p>◼️ Why runners struggle to appreciate their own achievements.</p><p>◼️ How outside perspectives reveal what&#39;s actually extraordinary.</p>