Earning the Referral: What It Really Takes to Build a Relationship-First Business

<p>In this episode, Logan and guest co-host Julianne get into one of the most sustainable — and most misunderstood — growth strategies in the event business: referrals. They talk about what a referral-based business actually looks like in practice, what it takes to stay consistently top of mind with the people who send you work, and how to handle it gracefully when a referral isn&#39;t the right fit. If you&#39;re earlier in your career and wondering how to build referral equity when your network is still growing, this episode has a roadmap for you too.</p><p><br></p><p>SHOW NOTES:</p><p>Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop</p><p><br></p><p><strong>Connect with Julianne Read:</strong></p><p>Website: https://eefundraising.com/</p><p>LinkedIn: https://www.linkedin.com/in/julianneread/</p><p>Instagram: https://www.instagram.com/julianneread/</p><p><br></p><p>Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest</p><p>Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free</p><p>THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!</p><p>——</p><p>FOLLOW US ON INSTAGRAM:</p><p>@bettereventspod</p><p>@loganstrategygroup_events (Logan)</p><p>@epeventsllc (Mary)</p>