VW: A Client Point of View of OOH with Bridget Harpur

What does OOH media look like from the client's perspective? In this episode, Bridget Harpur, the Marketing Manager at Volkswagen Group, South Africa, shares her insights on how brands approach OOH, what they value most in media partnerships, and the role OOH plays in today's marketing mix. From campaign planning to creativity and collaboration, Bridget offers a candid look at the priorities, challenges, and opportunities that shape client decision-making. Whether you're an advertiser, ...