155: Building a Personal Brand That Looks Like You with Natalie Zabrocki

What does your personal brand look like? And does it reflect the person behind the business?

Most people think personal branding starts with LinkedIn posts or a professional photoshoot. In reality, people are making assumptions about you long before they read a word you've written.

In this episode, Sophie sits down with Moja's Creative Director, Natalie Zabrocki, as Sophie embarks on her own website rebrand. They explore how visual identity shapes perception, why great branding is about far more than colours and fonts and how to create a brand that feels authentic while positioning you for the opportunities you want.

From colour psychology and typography to websites, LinkedIn profiles and presentation decks, this is a practical conversation about creating a personal brand that reflects who you are and helps people remember you.

In this episode, we cover:

• The difference between a personal brand and a corporate brand

• The questions every designer should ask before creating a brand

• Why colour and typography influence how people perceive you

• Creating consistency across LinkedIn, your website, email signature and presentations

• The visual branding mistakes that instantly date your brand

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken