157: How to Become the Person Everyone Mentions in the Room with Heather Offord

What does it take to become known, trusted and recommended in your industry?

In this episode of Beyond the Bio, Sophie is joined by business growth consultant, speaker and author Heather Offord to explore how visibility compounds over time and why some people seem to attract opportunities wherever they go.

Heather is the founder of Clarity Consultants, a multi award-winning growth consultancy based in Glasgow. With more than 20 years of experience in sales and marketing, she has built a reputation that extends far beyond her immediate network through speaking, events, podcast appearances, social media, professional communities and strategic relationship building.

Sophie and Heather discuss what it takes to become the person whose name gets mentioned in rooms when you're not there, the visibility strategies that have had the biggest impact on her career and the mistakes that stop many business owners from becoming known.

They also explore the launch of Heather's debut book, The Growth Compass, and how becoming an author has strengthened her profile and opened up new opportunities.

In this episode, we discuss:

Why visibility is about more than social mediaHow networking can create long-term opportunitiesThe role of speaking in building credibility and influenceUsing podcast guest appearances to grow your audienceHow online communities can accelerate your profileThe power of consistency and reputationWhy becoming known leads to more referrals and opportunitiesThe impact of writing and publishing a bookConnect with Heather

Website: https://www.clarityconsultants.ltd/

LinkedIn: https://www.linkedin.com/in/heather-offord/

Buy Heather's book The Growth Compass: https://www.amazon.co.uk/Growth-Compass-build-growth-business/dp/1918123225

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken