161: How to Tell Stories That Make You Stand Out with Jillian Ivey

What makes someone remember your business when there are dozens of others offering something similar?

In this episode of Beyond the Bio, Sophie is joined by Jillian Ivey, founder of Jilletante Creative and a content strategist, writer and editor who helps professional service providers use storytelling to stand out in crowded markets.

Jillian believes businesses should focus more on telling than selling. Rather than relying on polished sales messages and strategy decks, she helps people uncover the stories, experiences and points of view that make them distinctive and use them to build trust with the right audience.

Sophie and Jillian also explore what happens when businesses rely too heavily on AI-generated content. With more people using the same tools to create content, they discuss why so much of it is beginning to sound the same and whether a recognisable human voice is becoming an even bigger competitive advantage.

In this episode, we cover:

What “telling, not selling” looks like in practiceUsing storytelling to differentiate yourself in a crowded marketHow much of yourself to share when building a personal brandHow to use AI without losing your own voiceThe common mistakes businesses make with storytellingHow to make your content more memorable and recognisably yoursConnect with Jill

Website: jilletante.com

Email: hello@jilletante.com

LinkedIn: https://www.linkedin.com/in/jillianivey/

And Beyond the Bio listeners can book a story audit on Jill's website for $50 off! Just use the code SOPHIE.

If you are interested in helping pilot Jill's updated story intensive course, reach out via email,

Connect with Sophie