Why Great Pilates Isn’t Enough Anymore | Georgia Testa

"Until you do that, you're not a brand, you're just a transactional product within their life." In this episode, we are joined by Georgia Testa, founder of Studio 281, a fast-growing Reformer Pilates and functional fitness brand with five locations across Bedford, Milton Keynes, Ampthill, and Olney. They explore what it really takes to build a genuine community in a Pilates studio, from why customer loyalty can never be built on a transactional relationship, to the mindset shift needed to sta...