BJPod Thoughtein hi Thoughtein- Bharat Bluff feat. Soumya Gupta

<p>We have with us Soumya Gupta who is the Editor of the Consumer Economy Bureau at Mint and has been a journalist for over 12 years reporting on consumer, retail, media and tech companies shaping India’s consumer internet economy.</p><p>She is the Author of Bharat Bluff a book on the cons of India’s internet revolution, and that’s our topic for today!</p><p>We discuss how people across generations are being scammed in an increasingly low-trust society by strangers and people we know. From &quot;digital arrest&quot; frauds and cryptocurrency schemes to misleading finfluencers and even phone numbers swapped on Google listings, scams have become pervasive, affecting individuals and families alike.</p><p>Yet there is remarkably little meaningful conversation about this growing problem. The book aims to change that. It seeks to start a broader dialogue, moving us away from the instinct to ridicule victims, a reaction all too common in India and towards understanding, empathy, and practical support. Because anyone can be vulnerable, and awareness is our first line of defence.</p><p>You can buy the book here - <a href="https://amzn.in/d/0aev1C9E"><u>https://amzn.in/d/0aev1C9E</u></a> &amp; <a href="https://cmykbookstore.com/products/bharat-bluff"><u>https://cmykbookstore.com/products/bharat-bluff</u></a> </p><p>You can read Soumya’s work in Mint here - <a href="https://www.livemint.com/authors/soumya-gupta"><u>https://www.livemint.com/authors/soumya-gupta</u></a> </p><p>Soumya’s piece on Scammers using Big Tech for Cons - <a href="https://restofworld.org/2026/tech-facebook-google-whatsapp-scams/"><u>https://restofworld.org/2026/tech-facebook-google-whatsapp-scams/</u></a> </p><p><br></p>