
← BOR or Bust28 Jul · 56 min
How to Take Control of the Sales Process
<p>Most producers think they're losing deals because they don't have the right market.</p><p>They're wrong.</p><p>They're losing deals because they've lost control of the sales process.</p><p>In this episode, Daryl Henry and Nick Aube break down:</p><p>• Why prospects stop trusting you when you quote after pitching a BOR</p><p>• The biggest mistake producers make when selling exclusive markets</p><p>• How to create leverage with underwriters</p><p>• Why "value-added services" don't close deals</p><p>• The difference between selling yourself and selling a strategy</p><p>• How to get prospects making decisions earlier in the sales process</p><p>If you're tired of chasing quotes, collecting paperwork, and getting rolled at renewal, this episode will show you a different way to sell.</p><p>BOR or Bust, baby.</p>