Brandfathers

← Brandfathers18 May · 36 min

How the Algorithm Decides Who Wins

How the Algorithm Decides Who Wins18 May36 min

<p>Nike&#39;s &quot;walkers tolerated&quot; ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content&#39;s flopping it&#39;s not the algorithm, your content just sucks. Inside the new marketing playbook:</p><p><br></p><p>0:00 — Intro</p><p>0:18 — Live from Dallas</p><p>5:00 — Ideal home size + the Gen Z myth</p><p>7:00 — Nike&#39;s &quot;walkers tolerated&quot; ad</p><p>10:30 — Nike, Lulu &amp; the mushy middle</p><p>14:50 — Framework for staying relevant</p><p>18:50 — CMFRT&#39;s billion-dollar creator army</p><p>21:00 — Why big brands won&#39;t hit the gas pedal</p><p>22:50 — Distribution is the new product</p><p>25:30 — Under Armour blew middle America</p><p>28:30 — Why your content sucks (not the algorithm)</p><p>30:00 — How meta ads actually work</p><p><br></p><p>Follow Jordan: @jordanrogers</p><p>Follow Ashwinn: @Shwinnabegobrand</p><p>Follow Oren: @orenmeetsworld</p><p><br></p><p>Newsletter: https://www.Brandfathers.org</p><p><br></p><p>Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.</p>