A Marketer's Guide to Licensing & Collabs

<p>From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate, when brand humor crosses the line, and why "sales is a contact sport."</p><p><br /></p><p>0:00 - Intro</p><p>0:18 - Frida Baby controversy</p><p>7:00 - Edgy copy gone wrong</p><p>10:35 - Werner Herzog on rumors</p><p>16:00 - Eileen Gu debate</p><p>20:00 - Meet Steve Starobinski</p><p>22:30 - Licensing 101</p><p>30:30 - Licensing vs. collabs</p><p>35:50 - Pitching IP holders</p><p>41:00 - Best value in licensing</p><p>44:30 - Biggest licensing mistakes</p><p>47:00 - Licensing Expo in Vegas</p><p>49:45 - Where to find Steve</p><p><br /></p><p>As always, thanks for watching. Let us know your feedback in the comments.</p><p><br /></p><p>Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ &amp; ‪@JordanRogers2626‬</p><p><br /></p><p>Sub to our Newsletter: ⁠https://www.Brandfathers.org</p>