How the 'new media' is getting rich (and why you’re not)

<p>OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an &quot;AI-built business,&quot; and Nike just hit an 11-year stock low.</p><p><br></p><p>0:00 Intro</p><p>0:30 TBPN acquired by OpenAI</p><p>3:30 Why niche audience beats mass reach</p><p>5:00 The live show model vs. traditional podcasting</p><p>7:30 Speed and dedication in new media</p><p>9:30 What it takes to scale a podcast</p><p>11:00 Creator-in-residence: what actually works</p><p>15:00 Monetizing media beyond ad reads</p><p>20:00 The NASCAR ad model for creators</p><p>24:00 Medvi: the $1.8B &quot;AI-built&quot; GLP-1 company</p><p>30:00 Why journalists can&#39;t cover business</p><p>35:00 Nike earnings and the 11-year low</p><p>40:00 Niche brands eating Nike alive</p><p><br></p><p>Follow the guys:</p><p>@JordanRogers2626</p><p>@Shwinnabego</p><p>@orenmeetsworld</p><p><br></p><p>Subscribe to the newsletter: https://www.Brandfathers.org</p><p><br></p><p>Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.</p>