Why The Best Brand Strategy is Alignment | Jen Hayes Lee, Head of Marketing and Content at The Bump

What’s the most powerful metric for your brand? Shares. This week on Brandidly Speaking, Cris Gordon sits down with Jen Hayes Lee, Head of Marketing and Content at The Bump, to unpack how she’s built a brand that parents are actively recommending to one another. From scaling one of the most trusted platforms in parenting to fostering a deeply engaged community, Jen shares how a clear understanding of brand values and audience needs has been central to creating content that consist...