How to Write Like a Content Chameleon with Kerri Linsenbigler, Managing Editor at Rightlever

<p>What does it take to build a career around storytelling in B2B SaaS while still keeping your own creative spark alive? In this episode, I sit down with <a href="https://www.linkedin.com/in/kerrilinsenbigler/" target="_blank" rel="noopener noreferer">Kerri Linsenbigler</a> — writer, editor, marketer, and self-described <em>content chameleon</em>.</p><p>We talk about:</p><li><ul><li>How to balance your personal voice with brand voice.</li><li>Why embracing variety across channels makes you a stronger writer.</li><li>What B2B brands still get wrong about content and messaging.</li><li>The role of community-driven content in making customers feel a sense of belonging.</li><li>Kerri’s creative side project, <a href="https://kerriontravel.substack.com/" target="_blank" rel="noopener noreferer"><em>Kerri On Travel</em>,</a> and why passion projects matter.</li></ul></li><li><br></li><p>If you’ve ever wrestled with finding your voice as a marketer, or wondered how to create content that’s clear, human, and memorable, Kerri offers great advice that you can act on immediately.</p>