Authenticity, Adaptability, and Advocacy with Peyton Tackes

<p>In this episode of <em>Brilliantly Wrong</em>, <a href="https://www.linkedin.com/in/alex-stonehouse-dc/" target="_blank" rel="noopener noreferer"><strong>Alex Stonehouse</strong></a> sits down with <a href="https://www.linkedin.com/in/peytontata/" target="_blank" rel="noopener noreferer"><strong>Peyton Tackes</strong></a>, Director of Marketing and Communications at <a href="https://www.rosslawgroup.com/" target="_blank" rel="noopener noreferer"><strong>Ross • Scalise</strong></a>, to explore her journey through agency life, entrepreneurship, and in-house legal marketing.</p><p>Peyton shares how she balances <strong>data-driven marketing</strong> with authentic storytelling, why educating clients can be the most powerful form of marketing, and what it’s like to build a personal brand while being a military spouse who moves every two years.</p><p>We cover everything from navigating attorney buy-in and using data to drive change, to the importance of resilience shaped by athletics, and Peyton’s insights into the evolving role of marketing leaders.</p><p>Enjoy!</p>