
← Brilliantly Wrong: Marketing. Creativity. Startups.23 Sept 2025 · 46 min
The FLOW Framework for Personal Branding with Alyssa Olerud, Founder and CEO of Fearlyss Media
<p>In this episode of <em>Brilliantly Wrong</em>, I sit down with <a href="https://www.instagram.com/alyssaolerud/" target="_blank" rel="noopener noreferer">Alyssa Olerud</a>, Founder and CEO of <a href="https://www.instagram.com/fearlyssmedia/" target="_blank" rel="noopener noreferer">Fearlyss Media</a>, to talk about how service-based entrepreneurs and leaders can build powerful personal brands without overcomplicating social media.</p><p><br></p><p>Alyssa shares how she left her corporate career to start her own business, why she believes in “feeling the fear and doing it anyway,” and how she created her signature <strong>F.L.O.W. Framework</strong> (Foundation, Lifestyle, Offer, Wisdom) to help clients find their voice, tell their story, and attract business through authentic content.</p><p><br></p><p>Along with host, <a href="https://www.linkedin.com/in/alex-stonehouse-dc/" target="_blank" rel="noopener noreferer">Alex Stonehouse</a>, they discuss:</p><ul><li><li>What it takes to start a business without a safety net</li></li><li><li>Why mindset matters more than a marketing plan</li></li><li><li>The role of storytelling in turning social media into revenue</li></li><li><li>How to balance authenticity with professionalism online</li><li>The origin of the FLOW Framework, and how to implement it to improve your personal brand and presence online</li><p><br></p></li></ul><p>Hope you enjoy! Don't forget to subscribe, share, and give us a 5-star rating if you enjoy this episode with Alyssa. </p>