Brilliantly Wrong: Marketing. Creativity. Startups.

← Brilliantly Wrong: Marketing. Creativity. Startups.15 Oct 2025 · 47 min

The Three Cs of Modern Marketing: Content, Communications, and Creative with Sarah Schaffer, Founder of Bond Studios

The Three Cs of Modern Marketing: Content, Communications, and Creative with Sarah Schaffer, Founder of Bond Studios15 Oct 202547 min

<p>In this episode of <em>Brilliantly Wrong</em>, <a href="https://www.linkedin.com/in/alex-stonehouse-dc/" target="_blank" rel="noopener noreferer"><strong>Alex Stonehouse</strong></a> sits down with <a href="https://www.linkedin.com/in/sarah-schaffer-1384225/" target="_blank" rel="noopener noreferer"><strong>Sarah Schaffer</strong></a><strong>, </strong>Founder &amp; CEO of <a href="https://www.bondstudios.online/" target="_blank" rel="noopener noreferer"><strong>Bond Studios</strong></a>, to explore <em>The Three Cs of Modern Marketing: Content, Communications, and Creative</em>.</p><p>Sarah brings a journalist’s eye for truth and storytelling into the marketing world, building brands rooted in trust, clarity, and authenticity. </p><p>We talk about how journalistic ethics translate into communications strategy, why listening is the most underrated agency superpower, how to avoid the “hot take express” on LinkedIn, and why the future of marketing depends on both market savvy and storytelling substance.</p><p>Whether you’re a founder, marketer, or comms leader, Sarah’s perspective will sharpen the way you think about brand, trust, and how to connect with your audience in meaningful ways.</p>