Broadcast Advocate

← Broadcast Advocate10 Sept 2025 · 20 min

What's Next for NEXTGEN TV

What's Next for NEXTGEN TV10 Sept 202520 min

Television broadcasters throughout the country are voluntarily upgrading to ATSC 3.0, known to viewers as NEXTGEN TV. While most viewers have access to the signals today, broadcasters are sharing transmitter signals and hoping to completely move to ATSC 3.0 with action from the FCC.

In this episode, Sam Matheny, CTO of the National Association of Broadcasters, discusses the advantages of NEXTGEN TV with Dave Arland (Indiana Broadcasters Assoc.).