Why going niche was Caroline’s boldest (and best) business move

Caroline Mundey was told that narrowing her focus was a risky move. She did it anyway, and it paid off.

Having lived through the instability of renting as a single parent, Caroline knows firsthand what it means to feel financially vulnerable. That experience gave her a clear direction on who she wants to help and Tevey Loans was born.

In the latest Broker Bulletin, LMG’s Erin Manhood sits down with the business owner to unpack how she turned her experience into a sharply defined niche and the unexpected benefits that came with it.

You’ll hear:

Why outsourcing loan processing let Caroline stay at the coalface of her business

How building out a niche grew her pipeline instead of shrinking it

Why the community model behind her referral network has been so successful

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Show notes: