← Build Your Salon with Phil Jackson28 Aug · 13 min
5 Salon Marketing Ideas for September
<p>Are your salon books looking a bit quiet after summer? September can be a huge month, but only if you have a plan. Don't let valuable client opportunities slip away this autumn.This episode gives you five concrete, actionable salon marketing ideas you can implement this week to fill your books.**1. WIN BACK LAPSED CLIENTS*** Your booking system holds a list of easy wins: clients who haven't visited for a few months.* These clients are easier to win back than new ones because they already know and like you.* Send a warm, personal text or WhatsApp message, acknowledging that "summer can be really chaotic" and offering a promo to tempt them back. This spares their blushes and makes booking easy.**2. REFRAME EXISTING SERVICES AS AN "AUTUMN RESET"*** People crave a fresh start and new routines in September. Ride this powerful marketing wave!* Wrap your existing services in the language of seasonal renewal. Instead of just a haircut, offer an "autumn colour refresh after the sun's bleached everything out."* Promote a "skin reset after a summer of sunscreen and late nights" or "getting the brows back in shape" before party season. This reframing costs nothing but makes services feel essential.**3. LAUNCH YOUR OWN SEASONAL COLLECTION*** Don't wait for manufacturers; create your own twice-yearly collections (Autumn/Winter, Spring/Summer).* For hair, choose colours like warmer blondes, toffee tones, rich coppers, or reds. Introduce new shapes and styles.* For beauty, think nail collections or makeup palettes. This shows fresh ideas, combats client boredom, and provides an excellent conversation starter for your team.**4. MARKET "TIME FOR YOU" LONGER SERVICES*** Many clients, especially parents, finally have time for themselves once kids are back at school.* Target this by marketing slightly longer salon visits. Think upgrading a massage to a full body, longer colour services like full head foils or balayage, or adding on to a facial.* This strategy fills more column space with higher-value appointments and positions your salon as a place for much-needed self-care.**5. PRE-SELL 12-WEEK COURSES FOR FUTURE BOOKINGS*** Secure future revenue by marketing 12-week courses now for an October start.* Examples include a three-month skin transformation, 12 weeks of in-salon scalp exfoliation, or a block of laser hair removal.* Marketing in September gives clients time to budget, potentially splitting payments, and helps you navigate potentially slower months like October with guaranteed bookings.━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES:Salon Spark: https://salon-spark.com━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME:1:1 Coaching: https://buildyoursalon.com━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN:YouTube: https://www.youtube.com/@BuildYourSalonSpotify: https://go.philjackson.me/SpotifyApple Podcasts: https://apple.co/3MZp6jP━━━━━━━━━━━━━━━━━━━━ CHAPTERS:0:00 - How to Boost Your Salon in September1:30 - Ride the September Reset Wave1:50 - Win Back Your Lapsed Clients3:10 - Reframe Services for Autumn4:10 - Launch Your Own Salon Collection6:20 - Offer "Time for You" Longer Services7:10 - Run a Recommended Friend Promo7:40 - Pre-Sell 12-Week Courses9:00 - Pick One Idea and Act Now10:20 - Work with Phil: 1:1 Coaching#SalonMarketing #AutumnMarketing #ClientRetention #SalonGrowth #HairSalonBusiness━━━━━━━━━━━━━━━━━━━━ Questions? phil@buildyoursalon.com</p>
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