The Philosophy Behind One of Lincoln's Most Trusted Businesses

Nearly 30 years after opening Emsud's Clothiers, the Deumic family reflects on the values that have sustained their business. In Part 2 of Building Nebraska, they share why treating customers like guests, building relationships instead of chasing sales, and leading with honesty and fairness has created generations of loyal customers. The family also looks back on the kindness they received after arriving in Nebraska and how it continues to shape the way they do business today.