The Giving Tuesday Advice Every Small Nonprofit Should Ignore

If you've ever walked away from Giving Tuesday feeling like you failed at something that was never really yours to win, this one's for you. In this episode, I'm breaking down why the countdown-email, blast-every-channel playbook was built by and for nonprofits with six-figure marketing budgets and why running a smaller version of it is setting small teams up to burn out and underperform. I'll unpack the real advantage small nonprofits have that big ones can't buy (hint: it's not reach), and g...