Nobody Talks About the Messy Truth of Scaling to Exit with Lisa Jones

Three multimillion-dollar businesses. One very expensive lesson in letting go.

Lisa Jones is a best-selling author, keynote speaker and founder of SHE-com, a powerhouse community of 40,000 women backing female founders of product-based businesses. She's built, scaled and exited multiple companies, and she is currently in hypergrowth mode with one goal: a major exit.

In this episode Lisa spills everything. What really happened when she stepped back and watched her business quietly erode for nearly 12 months. How she rebuilt it from the inside out with AI doing the heavy lifting. And how she's built a team she would walk through fire for.

Lisa is also one of the most disarmingly honest founders you will ever hear speak.

Key moments:

00:00 Why stepping back from your business might be your biggest mistake

5:10: What the agitator role actually looks like in a scaling business

7:49: How to spot a taker before they destroy your culture

10:05: The one world that tells you everything you need to know about a new hire

19:37: Why phantom shareholder agreements might be the retention tool you’ve never heard of

29:04: Building without fatigue. Why every decision needs to answer to this one question

32:11: How to build AI in the back end without losing your human touch